360 Designer that focused on designing and animating engaging and educational social posts for the brand’s Global Instagram

Global Instagram

While in collaboration with the Digital Marketing team at SkinCeuticals, multiple series such as What’s in it?, How to’s, Pro Tips, and This or That’s were brought to life using video animations. Following the core values of the brand, precision and authenticity, posts were animated to educate and highlight products to give a better understanding to the proof behind the formulas at SkinCeuticals. 

Black History Month

Working with the Digital Team at SkinCeuticals, designed the layout for the brands social campaign #SkinCeuticalsSkinDeep. This hashtag/ campaign focused on bringing awareness to the skin needs of those from different backgrounds. Doctors were interviewed to discuss various myths that the community were misinformed about. Design layouts highlighted close crops of skin and product texture.

AAPI Month and PRIDE Month

Following the success of the previous Cultural Moment on SkinCeutical’s Instagram, we continued to celerate other cultural events like Asian American, Pacific Islander Month and Pride Month. Both social campaigns followed the same theme of bringing awareness to one’s “Skin Health”. Doctor and Physicians from all different backgrounds expressed how they felt about their skin by subbmitting video Q&As.

PWRS (Pioneering Women in Resconstructive Surgery)

SkinCeuticals has partnered with ReSurge International to advance first-generation women reconstructive surgeons in underserved parts of the world. The Pioneering Women in Reconstructive Surgery (PWRS) initiative is to support these inspiring women through surgical training, leadership development and mentorship networking.

Designed the 2022 PWRS campaign to share more information on the ongoing collaboration between SkinCeuticals and Resurge International. The digital campaign consisted of Digital Homepage banners and Eblasts sharing how to you can support these important women.

© 2023 Jonathan Frias